In a day and age where we have so many opportunities to get our message “out there”, we as business rarely stop and think about the potential liability we are exposing ourselves to in the process. What you say matters. The representations you make on your website, social media, and marketing campaigns have very real legal consequences. Do not engage in marketing on any level without considering a discuss with a business attorney or an advertising law attorney, as discussed in more detail in this video. Understanding how advertising can subject you to a lawsuit is a critical part of your business plan.