There’s quite a lot of talk about the importance of being able to “pivot”. Are you pivot-ready? Is your business able to adapt? I would argue that the key to being able to adapt and improvise stems from having the right tools and foundation in place at the outset. This is the heart of, purpose of, and core of the concept known as business planning.
In this video I discuss the conversations we have as business owners (and generally), how most of those conversations are with ourselves or in our head, and how to make that a productive asset for your business and your happiness. This video is about business planning whether or not we’re living in a time of crisis. Business planning can be daunting for many. The goal however is constant simplicity wherever possible. Business planning is about taking the clutter in your head and executing on your overall vision.
In a day and age where we have so many opportunities to get our message “out there”, we as business rarely stop and think about the potential liability we are exposing ourselves to in the process. What you say matters. The representations you make on your website, social media, and marketing campaigns have very real legal consequences. Do not engage in marketing on any level without considering a discuss with a business attorney or an advertising law attorney, as discussed in more detail in this video. Understanding how advertising can subject you to a lawsuit is a critical part of your business plan.