VIDEO: Jeff and Jeff – A Journey of Small Business Proportions

Always a pleasure and an honor to interview a trusted colleague. I met Jeffrey Daniels, Esq. not too long ago, towards the beginning of this pandemic on a zoom networking event. This right here is networking gone right. We kept in contact and I got to learn more about this unique, genuine professional. In this Zoom interview we discuss a few things: 1. the problem of adequate capital for small businesses 2. the importance of a sound mission statement for your business and 3. a truly in depth conversation about arbitration and mediation as your optimal dispute resolution platform. Take a listen, you will not regret it.

VIDEO: My Sample Intake Process

I talk a lot about having the right systems and processes in place for your business. It’s important because you make your business more efficient, and you as a business owner are more effective. We’re talking about creating a system for qualifying your clients. So, putting my money where my mouth is, sorta, here is my 3 step intake process for new engagements or prospective clients. Feel free to comment!

VIDEO: We Crave Predictability

There’s nothing we as business owners crave more than predictability. So why not make efforts in your business plan to hedge against risks and the general “unknown”? Your business plan is the written foundation for planning for risks. Putting together your business plan is an exercise in vetting the various risks to your business. With that in mind, excited to announce that in a few weeks myself along with a panel of other professionals will be conducting a webinar on risk and adaptation within your business plan. Stay tuned!

VIDEO: Are You Ready to Pivot in Your Business?

There’s quite a lot of talk about the importance of being able to “pivot”. Are you pivot-ready? Is your business able to adapt? I would argue that the key to being able to adapt and improvise stems from having the right tools and foundation in place at the outset. This is the heart of, purpose of, and core of the concept known as business planning.

VIDEO: The Conversations in Your Head

In this video I discuss the conversations we have as business owners (and generally), how most of those conversations are with ourselves or in our head, and how to make that a productive asset for your business and your happiness. This video is about business planning whether or not we’re living in a time of crisis. Business planning can be daunting for many. The goal however is constant simplicity wherever possible. Business planning is about taking the clutter in your head and executing on your overall vision.

VIDEO: Don’t Engage in Marketing Without Considering This FIRST!

In a day and age where we have so many opportunities to get our message “out there”, we as business rarely stop and think about the potential liability we are exposing ourselves to in the process. What you say matters. The representations you make on your website, social media, and marketing campaigns have very real legal consequences. Do not engage in marketing on any level without considering a discuss with a business attorney or an advertising law attorney, as discussed in more detail in this video. Understanding how advertising can subject you to a lawsuit is a critical part of your business plan.

VIDEO: You Talking to Me?

Communication is critical in every aspect of your business. So why not take it seriously? Take this short journey with me as I tell you everything you’re doing wrong (tough love) when it comes to business related communication.

VIDEO: Stay Humble

In this epic rant I discuss the value of staying humble and always keeping your mind open to new educational opportunities and experiences that will further your growth as an individual and as a business owner. I sound like such an adult!